https://orders.fieldtofamily.org/Index
From Iowa City Parks and Rec and Field to Family:
We are excited to announce that Field to Family is partnering with the City of Iowa City Parks and Recreation to offer an online contact-free farmers market this growing season!
Field to Family received support from the City of Iowa Parks and Recreation Department, Climate Action Committee and Johnson County to help cover expenses related to this new initiative. Their partnership and support is crucial to ensure a successful launch!
Providing a connection to local farmers and locally grown foods is more essential now more than ever. Offering a contact-free market will ensure that the health and safety of our community continues to be a priority.
Customer registration is now open on the Online Farmers Market site. All those registered will receive an email reminder when the cart opens each week. Once the cart opens, all market vendors and products will be visible.
It isn’t easy to transform a market stall into a virtual storefront. Farmers are learning how to navigate their online presence. The Online Farmers Market Team is providing substantial support to market vendors. New vendors will be added throughout the season. New products will be added as they become available.
Iowa City Farmers Market Food Vendors as well as producers working with our food hub program are invited to participate in this opportunity.
Community members will be able to choose local from multiple farms with contact-free drive-thru distribution on Saturday mornings at Chauncey Swan parking ramp.
The first curbside distribution day will be on Saturday morning, May 9, at Chauncey Swan.
“It is important for Iowa City Parks & Recreation to continue the Farmer’s Market in this new format until able to return to normal operations. We value both our vendors and the community’s continued access to locally grown produce and food products.” Juli Seydell Johnson, Director.
The Iowa City Farmers Market offers more than the season’s freshest foods. It also is a central point for community celebration and connection with local producers. While this year’s farmers market will look quite different, the Online Farmers Market team are committed to finding creative and innovative ways to build community and create stronger connections to local food and farmers through this new initiative.
“Field to Family works best in collaboration, so we are reaching out to new and current partners to expand the virtual market offerings and showcase the strong community support for local farmers and local food,” said Michelle Kenyon, Director, Field to Family.
True to Field to Family’s mission, orders from the online farmers market will include food system education materials such as seasonal menu charts, recipes, profiles of local producers and local foods. In addition, the platform will offer ways for residents to donate to the Farm Stand program, which works to reduce food insecurity through free seasonal produce distribution at 11 sites a month, alongside the ComUnity’s mobile food pantry.
Iowa City Farmers Market staff will ensure that SNAP dollars will be able to be accepted through the online market. The Double Up Food Bucks will also apply.
Producers on the online market could offer fresh fruits, vegetables, starter plants, honey, eggs, meat, flowers, dairy, baked goods and other products that follow the Iowa City Farmers Market rules that only allow foods grown by the farmer, with reselling not permitted and that is allowed through the public health department and food safety regulations.
Online Farmers Market Registration Information
The Online Farmers Market is a partnership with Iowa City Parks and Recreation Department and Field to Family with support from Johnson County and the Climate Action Committee.
* Vendors and products will be visible when the cart opens on Monday at noon. Deadline for ordering will be Wednesdays at noon.
* Once the market cart opens, you can change your pick-up window from the one selected at registration when confirming your order.
* The Iowa City Farmers Market is able to continue to take EBT/SNAP dollars as payment! Since this will need to be done at the pick up site due to federal rules, customers who plan to use this form of payment should select the EBT.SNAP Customer Type option on the registration page. This way, you can defer payment when ordering.
* Drive-through contact-free distribution instructions will be sent once orders are made. We encourage those who order to create a sign with their last name to display at pick-up. Cars/ bikers/ walkers will be instructed to enter the Chauncey Swan parking garage from Burlington St. and will ultimately exit on Washington St. with their order, while following instructions that ensure social distance guidelines are adhered too.
* All staff and volunteers at the distribution site will follow all guidelines from the Johnson County Public Health Department. Guidelines include a basic health screening, wearing of masks and gloves and frequent hand washing among other safety protocols.
* We are working hard to make this a smooth and successful online market for vendors and for community members! However, it is new to all of us, so please be patient if you do experience difficulties. When things don’t go as smoothly as expected, we will work with you personally to attempt to fix any issues.
* THANK YOU for choosing to support local farmers!!!